Institutions - What kind of media institution may be suitable to distribute 'AMP' Magazine?
After thorough research of various media institutions, I have come to the conclusion that 'IPC Media' would be the most suitable in distributing the magazine that I have produced, entitled 'AMP' magazine. I have used various sources of information, including the institution's official website, to come to this conclusion and feel that my decision is supported by a number of valid reasons.
It can be suggested that the most important factor in the suitability of 'IPC Media' in the distribution of 'AMP' magazine is it's expertise in the field. IPC Media is an established company, having been formed decades ago in 1968; this experience in publishing is valuable and will help ensure the upcoming success of the magazine.
The institution has plenty of knowledge in distributing magazines and boasts a collection of over 60 media brands, including 'NME' magazine. This is an alternative/Indie music magazine, as is the magazine that I produced. This guarantees that 'IPC Media' will have experience of this type of publication, so will be able to offer expertise. This is a niche genre so knowledge in this field is greatly valued.
This also means that more consumers may be reached due to its large customer base; advertisements for 'AMP' magazine may be placed in existing magazines distributed by the institution, gaining publicity and new readers. These magazines include 'NME', 'Nuts' and 'Look', which combined reach alternative music fans, adolescents, young adults and fashion enthusiasts due to their nature and content. These readers are what 'AMP' magazine's target audience consists of, therefore advertisements of the magazine will be more effective and reach a larger audience than in other publications. These readers are also more likely to
show an interest in 'AMP' and so will be encouraged to read the magazine more than readers of other magazines. It is also important to remember that 'IPC Media' distributes magazines aimed at both men and women, therefore has experience reaching both genders; this is useful to 'AMP' magazine because it is not specifically aimed at one sex.
Another factor to be considered is that 'IPC Media' uses several platforms of media, including print, online sources, mobile and tablet devices, television and appearances at a number of events. Due to this vast range of media, these advertisements for 'AMP' magazine will be accessible to all. Said advertisements may also be less expensive online or on mobile and tablet devices, therefore profit will be increased due to the saving of money in this way. 'Twitter' and 'Facebook', are excellent examples of websites which will allow publicity to be increased for free, and are currently taken advantage of by millions or companies and organisations across virtually all industries. The sharing of the magazine across different types of media will allow the brand identity of 'AMP' magazine to be expanded as well as establishing it as it gains more popularity. An example of a brand that has benefited from this variety is that of 'NME', which now consists of a magazine, a television channel, a radio station and a website, all of which are popular and well known; this proves the effectiveness that the use of multiple media platforms can offer, and I am confident that this would be possible to achieve in 'AMP' magazine's case with the partnership with 'IPC Media'.
In order to publish its vast number of magazines of different genres, three publishing divisions are used within 'IPC Media' - these are 'IPC Connect', 'IPC Inspire' and 'IPC Southbank'. 'IPC Inspire' produces men's publications including a plethora of leisure and lifestyle magazines and is the division of which 'NME' magazine is produced. This is because it is a specialist magazine because it mainly focuses on one key area; music. Because my magazine 'AMP' is of the same alternative/indie genre as 'NME', I believe that if 'IPC Media' were to distribute the publication, this devision would be the most suibtable. Also to be considered is the fact that the magazines that 'IPC Connect' and 'IC Southbank' consist of are primarily aimed at a target audience of women, whereas 'AMP' as well as 'NME' are aimed at both genders so would not benefit from this feminine environment.
These distinct divisions assist the institution in being organised and focused on the individual brands and to improve the quality of business and communications. Accompanying these divisions is advertising company 'IPC Advertising' and sales distribution company 'MarketForce' to assist with other tasks needed in the production of the publications. The professional structure provides efficiency within the institution, allowing business to be dealt with well and plenty of profit to be earnt. Subsequently, due to the apparent success of 'IPC Media', it is clear that the institution is a strong and reliable candidate for the distribution of 'AMP' magazine.
It can be suggested that the most important factor in the suitability of 'IPC Media' in the distribution of 'AMP' magazine is it's expertise in the field. IPC Media is an established company, having been formed decades ago in 1968; this experience in publishing is valuable and will help ensure the upcoming success of the magazine.
The institution has plenty of knowledge in distributing magazines and boasts a collection of over 60 media brands, including 'NME' magazine. This is an alternative/Indie music magazine, as is the magazine that I produced. This guarantees that 'IPC Media' will have experience of this type of publication, so will be able to offer expertise. This is a niche genre so knowledge in this field is greatly valued.
This also means that more consumers may be reached due to its large customer base; advertisements for 'AMP' magazine may be placed in existing magazines distributed by the institution, gaining publicity and new readers. These magazines include 'NME', 'Nuts' and 'Look', which combined reach alternative music fans, adolescents, young adults and fashion enthusiasts due to their nature and content. These readers are what 'AMP' magazine's target audience consists of, therefore advertisements of the magazine will be more effective and reach a larger audience than in other publications. These readers are also more likely to
show an interest in 'AMP' and so will be encouraged to read the magazine more than readers of other magazines. It is also important to remember that 'IPC Media' distributes magazines aimed at both men and women, therefore has experience reaching both genders; this is useful to 'AMP' magazine because it is not specifically aimed at one sex.
Another factor to be considered is that 'IPC Media' uses several platforms of media, including print, online sources, mobile and tablet devices, television and appearances at a number of events. Due to this vast range of media, these advertisements for 'AMP' magazine will be accessible to all. Said advertisements may also be less expensive online or on mobile and tablet devices, therefore profit will be increased due to the saving of money in this way. 'Twitter' and 'Facebook', are excellent examples of websites which will allow publicity to be increased for free, and are currently taken advantage of by millions or companies and organisations across virtually all industries. The sharing of the magazine across different types of media will allow the brand identity of 'AMP' magazine to be expanded as well as establishing it as it gains more popularity. An example of a brand that has benefited from this variety is that of 'NME', which now consists of a magazine, a television channel, a radio station and a website, all of which are popular and well known; this proves the effectiveness that the use of multiple media platforms can offer, and I am confident that this would be possible to achieve in 'AMP' magazine's case with the partnership with 'IPC Media'.
In order to publish its vast number of magazines of different genres, three publishing divisions are used within 'IPC Media' - these are 'IPC Connect', 'IPC Inspire' and 'IPC Southbank'. 'IPC Inspire' produces men's publications including a plethora of leisure and lifestyle magazines and is the division of which 'NME' magazine is produced. This is because it is a specialist magazine because it mainly focuses on one key area; music. Because my magazine 'AMP' is of the same alternative/indie genre as 'NME', I believe that if 'IPC Media' were to distribute the publication, this devision would be the most suibtable. Also to be considered is the fact that the magazines that 'IPC Connect' and 'IC Southbank' consist of are primarily aimed at a target audience of women, whereas 'AMP' as well as 'NME' are aimed at both genders so would not benefit from this feminine environment.
These distinct divisions assist the institution in being organised and focused on the individual brands and to improve the quality of business and communications. Accompanying these divisions is advertising company 'IPC Advertising' and sales distribution company 'MarketForce' to assist with other tasks needed in the production of the publications. The professional structure provides efficiency within the institution, allowing business to be dealt with well and plenty of profit to be earnt. Subsequently, due to the apparent success of 'IPC Media', it is clear that the institution is a strong and reliable candidate for the distribution of 'AMP' magazine.
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