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Participants were informed of this via e-mails, mentions on social networks such as Facebook, Twitter and Tumblr as well as word of mouth. The wide variety of methods used to spread the word of the survey ensured that the message would reach a large audience and enough responses would be received in order for accurate representations to be found in the answers. I have used the accessibility and popularity of the internet to my advantage in that it allowed viral marketing to have been used; individuals were able to share the survey amongst their friends, most of whom are of a similar demographic and psychographic nature to themselves, meaning more people in the target audience were informed without the time consuming or expensive processes of paid advertising. Also made possible by the existence of the internet was the opportunity to create the questionnaire on an easily made, easily shared digital format; a website called www.surveymonkey.com allowed this and was of great benefit in these ways.
Upon analysis of responses, it was evident that many opinions were virtually unanimous. The reaction to the features included on the front cover of 'AMP' magazine, for example, were entirely positive. Popular features included the colour scheme of red, black and white and the conventional nature of the image used. Also commented on by a number of respondents was the inclusion of a vast number of cover lines; this, they explained, increased their interest in the magazine as it raised curiosity in the content within. This is encouraging and ensures me that these choices made after thorough research into the magazine genre were worthwhile and effective.
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Above are a few examples of typical responses for the question of "Which elements of the front cover do you like?" |
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Above are a few examples of responses to the contents page produced for 'AMP' magazine. |
Following this evident trend are the responses to the design of the double page spread, with the majority of answers to the question "which elements of the double page spread do you like?" offering praise in the layout, which uses the effective route of the eye technique, the consistent colour choices, the attractive, conventional fonts that are easy to read, and the image used. Particular elements referenced included the use of quotes, which peaked interest and made the article seem more relatable, and again the professionalism emitted from the pages. These points reassure me that the pages appear conventional and pleasing to the eye. No outstanding complaints were made, therefore I am satisfied with the end results of of this piece of coursework.
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Above are a handful of responses to the question of "Which elements of the double page spread do you like?" |
When asked about images included throughout the magazine, the response was positive across the board. Addressed were how conventional the images were, giving the reader a clear indication that 'AMP' magazine is an alternative/indie music publication through connotations associated with the body language and costume of the models and the composition, settings and colours included. Also appreciated was the high quality of the photographs used; the clarity of the images resulted in a professional finish and the colour corrections added during the editing process using Photoshop as well as the lighting created effects such as apparent 'dark' themes which left an impression upon the reader and caused more interesting, dramatic pages to be included within the magazine. When asked about whether the features within the magazine in general, in fact, were conventional, the general response was that either most of or all of the elements of the pages of 'AMP' magazine that I produced are conventional of the alternative/indie music magazine genre in various ways, resulting in a professional, attractive publication overall. The responses to questions asked are pleasing overall and offer reassurance in the quality of my coursework.
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